Wedding Wednesday: Winter Bene-Fête 2015

We survived Juno! It wasn’t quite the blizzard the city was bracing for, but our studio was still closed all day. Now that we’ve recovered from the winter’s first real snowstorm, we’re doing Wedding Wednesday (the first of 2015!) a little differently this week…

L’Atelier Rouge was commissioned to design a custom floral suspension for Wish Upon a Wedding’s annual charity gala, the “Bene-Fête” (love a good pun, especially when French is involved), produced this year at the beautiful High Line Hotel last Thursday, January 22nd.

Inspired by our original installation at the High Line Hotel in November, Wish Upon a Wedding requested a piece featuring white seasonal flowers appropriate for a January party. Our creative director Nicolas worked with the design team to create this huge (seriously huge) hanging piece that featured more than 1,200 flowers: white anemones, delphiniums, lily longiflorums, and tibet roses hanging down the central area of the entryway staircase.


The effect was awesome- guests were crowding around the entire length of the staircase trying to find the best angle to capture the best picture possible (if you search the hashtag #wishuponawedding on Instagram you’re sure to find even more photos); Brides Magazine and The Knot posted some of our favorites:

It was a joy working with the whole Wish Upon a Wedding team and support a wonderful cause-they’re “the world’s first nonprofit wish granting organization providing weddings and vow renewals for couples facing terminal illness and serious life-changing circumstances, regardless of sexual orientation”, a cause we were more than eager to support.

For even more Bene-Fête pictures and information about Wish Upon a Wedding, you can visit their Facebook page.


À bientôt..!

— Alex Miller

Giada visits L’Atelier Rouge

















(source: L’Atelier Rouge Instagram)

Cooking and lifestyle guru Giada De Laurentiis stopped by the studio this week for a flower arranging tutorial with our very own creative director Nicolas Cogrel-shot for a feature in next month’s ‘Rose’ edition of her weekly digital magazine, Giada.

Even though she described herself as “horrible” with flowers, Giada picked up on Nicolas’ tips quickly, crafting both her hand-tied arrangement and the small centerpieces behind her. Since she’s also “hyper competitive” (her words!), she challenged Nicolas - a master florist, by the way - to a race to see who could prune their roses fastest-vestiges of that race can be seen on the floor.

We’ll let you know as soon as the feature goes live.

Enjoy your weekend, a bientot..!

The internationally-renowned diva, and Giada













-Alex Miller