March will mark L’Atelier Rouge’s fifth anniversary, and we’re taking a look back through our archives to see some of our most exciting work since we opened back in 2010. In honor of the flurry of fashion weeks occurring around the globe now (more on those later…), let’s revisit one of our favorite editorial shoots from back in 2011.
BlackBook magazine was one of L’Atelier Rouge’s earliest styling clients, commissioning our team to create floral accents for a variety of fashion stories.
In 2011 we were called upon to create floral pieces to complement the sumptuous 70s-inspired creative, and our creative director Nicolas Cogrel worked to invent appropriately sexy arrangements and designs.
The styling evoked the mood of legendary French couturier Yves Saint Laurent’s work from the 1970s, a period in fashion marked by the overt sexuality and glamour (the bold colors, plunging necklines, statement pantsuits, and “Oriental” accents included) associated with the “jet set” and Saint Laurent’s part-time residency in Marrakech, Morocco.
Nicolas used exotic flowers and plants - orchids and fan palms, among others- and his signature gold-leafing technique to bolster that powerfully sultry vibe.
Like we’ve spoken to before, there are endless intersections between fashion and floral design, and the made-to-measure spirit of couture carries through in the spirit of our work.
Saint Laurent was a visionary in fashion design, and serves as a major icon in couture. One of his quotes on the artisanal and designer-based emphasis makes an appearance on our site-bonus points if you can name where.
“A designer who is not also a couturier, who hasn’t learned the most refined mysteries of physically creating his models, is like a sculptor who gives his drawings to another man, an artisan, to accomplish.”
-Yves Saint Laurent
BlackBook Magazine is relaunching its print presence this Spring- until then, see even more at BBook.com !
— Alex Miller