Movin on up!

It’s been a few weeks since our last post, but that absence has been for good reason: L’Atelier Rouge has moved from our office of the last five years in SoHo to a HUGE new space in NoMad-exactly one block north of the flower market, at 29th and Broadway. When I say huge, I mean seriously huge-it’s more than double the size of our old studio. In the five years since Caroline founded L’Atelier Rouge down in SoHo, we’ve increased our inventory exponentially, and simply outgrew the space.

Nicolas and the production team have kept the studio up-and-running despite all of the packing and unpacking around them, and Rosa, our trusty bookkeeper, is in the office today. We’re still just getting everything set up but pictures of the space (decked out) will be up soon!

As we continue to finish up our new studio, we can’t help but wax nostalgic for our launch party 5 years ago, when Nicolas and Caroline converted the entire production space into a gallery of the floral sculptures and design that have become our signature.

And that neon sign at the top of the post? Our newest addition to the studio…it’s still wrapped in the protective cellophane, but it will be photographed (heavily) when it’s mounted and ready. Another one of our favorite things about working in midtown?


The view isn’t bad !!


à bientôt..!


–Alex Miller

Inspiration in Bloom: NYFW Fall 2015

FLOWERS are always among the most popular sartorial prints, and it’s easy to see why: their innate diversity gives way to endless design possibilities.

Since starting last week, the collections of New York Fashion Week’s Fall 2015 prêt-à-porter (aka ready-to-wear) have featured thousands of garments hustling for praise from the fashion elite, all of whom are still bustling around the city and inspiring massive envy via endless Instagram posts.
Floral and event design and the fashion industry are in constant conversation, with inspiration and trends in all our fields converging time and time again-and this season has proved no different. Despite the sub-zero temperatures, designers have turned out some amazing looks highlighting florals in ways of a fittingly-wild variety. L’Atelier Rouge is excited to be working on several styling opportunities for editorial collections, and will always continue to draw inspiration from the fashion world-you can see some of our past styling work here, and we have some exciting announcements coming later this year (!!!) But now, some of the most notable floral looks from the past week’s collections:


Courtesy of @indrerock

Madrid-based luxury house DELPOZO made a huge splash at their presentation with a collection that at first glance read as an exercise in minimalism, but evolved into a masterful demonstration of graphic color and craftsmanship. The design team positioned delicate floral appliqués upon the collarbones and shoulders; throughout the collection those appliqués contrasted beautifully with the similarly graphic patterns and palette-especially within the stark white “forest”.

 View the entire Delpozo Fall 2015 collection here.



Courtesy of @OscarPRgirl

While the venerated Italian fashion house lost its eponymous creator and designer late last year, new designer Peter Copping maintained the signature elegance de la Renta brought to the brand since its founding. His graphically-colored roses mimic chalk drawings on the black sheath dress, and the use of embellished beading, mixing similarly-toned fabrics, and lace detailing created inventive new methods for floral embroidery.

View the entire Oscar de la Renta Fall 2015 collection here.


Courtesy of @officialrodarte

Laura and Kate Mulleavy, the sister design team behind Rodarte, specialize in intensely-embroidered clothes, with this collection outfitting models in bold plumage and elaborate beadwork. Some of their flowers were rendered onto glittering bodices, with materials heavily lacquered and evocative of a bygone era of excess (specifically, the 70s); exuberant poppy prints were layered simply on contrasting fabrics and paired with tricky skirts, highlighting the versatility of the highly-recognizable graphic-another hallmark of 1970’s textiles.

View the entire Rodarte Fall 2015 collection here.


Courtesy of @MarchesaFashion

3D florals are a Marchesa signature-the brand has practically been built on the enduring appeal of their origami glowers. The shining strapless red dress mimics the folds of a rose, accented by the black banding at the waist-repeated later in similar looks that featured the same red silk anenomes. Those flowering motifs reoccurred throughout the collection, with almost every overtly-sumptuous look blooming at its seams. The flowers would grow in shape and size, falling naturally in and out of the decadent red presentation.

View the entire Marchesa Fall 2015 collection here.


à bientôt..!


-Alex Miller