Event planning can be the single most stressful thing you do. There are so many details to consider and you simply cannot depend on pulling things together at the last moment. With that said, we do believe that some creative and magical moments can happen in the 11th hour, but that is mostly only because you are prepared enough to handle a last minute crisis. We prefer being overly prepared so that if anything happens, we can get right into our plan B mode to conquer whatever spontaneously pops up!
Here’s our list:
We plucked these great points from an article we found from this article.
1. Make a list of details — everything including lighting and refreshments. When you decide to have an event, everything matters. From program content and lighting to transportation and parking — everything counts. And your audience will attribute everything to you and…your brand. Making a list will ensure you don’t overlook things.
2. Have a clear idea for the event. Before you can begin planning a successful event, be clear on your inspiration because every decision after that should support your main idea. Remember that everything you do is it to create awareness of your company, so make sure you are always properly representing yourself.
3. Be flexible with changes and other details. As you get into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is natural and perfectly fine as long as you don’t lose sight of the reason you’re doing all this work in the first place. Some flexibility is necessary.
4. Create SMART goals. Always start with strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy. Live events are an amazing way to share your brand, connect with your target market, get feedback on your work (and more!), but you need to know what you are trying to achieve. Stick with SMART Goals and outline what you are aiming for. Then make sure that you proceed in line with reaching these goals.
What are SMART goals?