Projection mapping, also known as video mapping, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. Artists may use it as an avant garde form of expression as it is new technology that can turn their creative ideas into 3D projections, connecting with audiences in a new way.

Video projections have appeared in urban centres such as New York City and London, where artists have used guerilla projections in public without any necessary approval. This way, artists can show their work in any location as anything and anywhere can be a canvas.

In honor of Bridal Fashion Week, Check out this Hi-Tech Fashion: Dress Projection Mapping by Franck Sorbier

Click to watch how the experts make this happen: